Market and Entrepreneur Development

Market and Entrepreneur Development Division comprising Market Promotion & Entrepreneurship Unit and Market Regulations Unit is involved in developing appropriate promotional tools to select and manage the target markets based on offer, demand, market trends, priorities, and domestic and international strategies pepper business scenario.
These involve planning, supervision, conducting, and monitoring the compliance pepper business community to the pepper business regulations to enhance its competitiveness in the domestic and international markets.

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Functions
  • Entrepreneur Development: To implement pepper entrepreneurshipdevelopment activities to build and enhance the participation of upstream and  downstream entrepreneurs who are competitive, resilient, innovative, and dynamic.
  • Market Strengthening & Promotion: To plan and coordinate market development activities and export promotion programmes for pepper to ensure efficient and effective implementation of functions.
  • Commercialization & Technology: To plan programmes for the commercialisation of pepper products, technology transfer (TOT), and the development of intellectual property rights.
  • International Relations: To manage bilateral relations with foreign countries and participate in international pepper/spice conferences.

Activities

Training Programmes
  • To organise courses, workshops, and training programmes in entrepreneurship, branding, and packaging to empower and encourage the development of more competitive downstream pepper entrepreneurs.
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Domestic and International Exhibitions
  • Trade/Technical missions, Bilateral and Multilateral meetings, Courtesy Calls, and Exhibitions, International and Domestic Trade Promotion;
  • International and Domestic Conferences;
  • Forums, Seminars, and Meetings at local and international levels;
  • Business Matching at strategic locations; and
  • Marketing Development Grants – Domestic and Overseas Promotion as well as International Conferences.
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Exhibitions and Production Facilities for Pepper Sector Publicity
  • To strengthen Malaysia’s brand as a producer of internationally recognized pepper and spice-based products (Malaysian Global Brands) through the implementation of an integrated advertising campaign, whereby information is delivered via multiple channels including print media, electronic media, social media, and billboards to ensure wide, consistent, and effective outreach to target audiences.
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Downstream Entrepreneur Incentives
  • Provision of processing machinery incentives to increase the capacity, productivity, and production efficiency of pepper and downstream products.
  • Product barcode registration incentives to strengthen marketability, labelling compliance, and access to structured and export markets.
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Pepper Cutting Entrepreneur Scheme Assistance
  • To assist in increasing the production of recommended pepper cuttings, specifically the Kuching, Semonggok Aman, Semonggok Emas, India, and Nyerigai varieties.
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Pepper Entrepreneurship
Development Financing Scheme

Entrepreneur Registration Form

Machinery Grant Application Form

Pepper Cutting Entrepreneur Scheme Application Form

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Contact Us

Malaysian Pepper Board
Lot 1115, Jalan Utama, 93450, Kuching, Sarawak
Tel       : +60 82 527600 | +60 82 331811 Fax :+60 82 336877
Email  : info@mpb.gov.my
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